The Madeleines In Hallmark’s “Our Holiday Playbook” Are A Bob’s Red Mill Recipe, And You Can Bake Them Before The November 20 Premiere
Bob’s Red Mill’s Orange Brown Butter Madeleines are one of the recipes in Hallmark Channel’s new holiday movie, “Our Holiday Playbook,” which premieres Friday, November 20, at 8/7c. The recipe is already on Bob’s Red Mill’s website, so anyone who wants a plate of them for the premiere can bake ahead.
The Oregon flour company announced the tie-in in a release dated Tuesday, October 27. It calls the madeleines “one of the pivotal recipes featured in the film.”
Where the baking fits in the movie
Taylor Cole plays Lexi Bell and Charles Michael Davis plays Eddie, according to Hallmark’s cast page. In Hallmark’s summary, Lexi comes home for the holidays to the Bell Bowl, her family’s yearly Christmas flag football game, and her side is short a player. She strikes a deal with Eddie, a former local football star who’s now a teacher. He’ll pose as her boyfriend so he can play on her family’s team, and she’ll use her baking know-how to help him beat his brother in their annual bake-off.
Neither Hallmark nor Bob’s Red Mill says which scene the madeleines turn up in.
How to watch
The premiere is Friday, November 20, at 8/7c on Hallmark Channel, and the movie streams the next day on Hallmark+, according to both Hallmark’s page and Bob’s Red Mill’s tie-in page. Hallmark lists three more airings: Saturday, November 21, at 4/3c; Wednesday, November 25, at 10/9c; and Monday, November 30, at 4/3c.
The madeleine recipe
The recipe is on bobsredmill.com. The release describes brown butter, orange and a simple orange glaze, with the company’s Gluten Free 1-to-1 Baking Flour and Almond Flour, and says the recipe makes 12 to 14 madeleines.
One thing the release leaves out: the recipe page lists the gluten-free flour or Bob’s Red Mill’s Unbleached White All-Purpose Flour. Made with the gluten-free blend, it’s a gluten-free recipe; made with the all-purpose flour, it isn’t. It calls for a madeleine pan, and the batter rests before baking.
Daniel Barba, Bob’s Red Mill’s vice president of marketing, said in the release that the company hopes viewers “watch the movie, make the recipe” and share the results.
A 12 Days of Cookies e-cookbook, already online
The release says Bob’s Red Mill will also put out a 12 Days of Cookies e-cookbook. The link in the release already opens it, inside the company’s 2026 Gather & Give Guide, a flipbook. Its 12 Days of Cookies section numbers 12 recipes. Along with the madeleines and the three the release names (Earl Grey Snowball Cookies, Peppermint Bark Brownies and Candy Cane Whoopie Pies), it includes Snickerdoodle Blondies, Almond Thumbprint Cookies, Chai-Spiced Gingerbread Cookie Trees and Slice-and-Bake Shortbread Cookies.
Bob’s Red Mill’s tie-in page also has a three-part mini movie it made with Hallmark, about a family cookie recipe with a secret ingredient.
The release mentions no giveaway or coupon.
More gluten-free and brown-butter baking from our kitchen
These are our own recipes, not versions of the movie’s madeleines.
Our Gluten-Free Chocolate Peppermint Thumbprint Cookies use the same Bob’s Red Mill Gluten Free 1-to-1 Baking Flour, according to the recipe’s notes. It’s a cocoa dough with peppermint extract, and each thumbprint holds a dairy-free dark chocolate ganache topped with crushed candy canes.
For brown butter without wheat flour, our Gluten-Free Bourbon Brown Butter Pecan Chocolate Chip Cookies pair browned butter and a little bourbon with butter-toasted pecans, dark chocolate chips and flaky salt.
And for orange, our Cranberry Orange Cookies cream orange zest into the butter and sugar and fold in chopped dried cranberries. They’re made with all-purpose flour, so they aren’t gluten free.
Featured image: Photo courtesy of Bob’s Red Mill (cropped).