Keebler Is Giving Away Free Boxes Of Its New Chips Deluxe Fudge Filled Cookies By Delivery Every Day Through October 31, And Here Is How To Claim One
Keebler is delivering free packages of its new Chips Deluxe Fudge Filled cookies to doorsteps through Saturday, October 31, 2026, with no purchase necessary. The company announced the program on October 6 in a press release, and it runs through the delivery app Gopuff. Each day a limited number of boxes is released at noon Eastern, and the giveaway closes for the day once they are claimed.
The cookie itself is a chocolate chip cookie with a fudge center. Keebler, which is owned by Ferrero, describes it as “a crunchy golden-brown chocolate chip cookie with a uniquely soft and creamy fudge filling.” The release says it is sold at retailers nationwide and on Gopuff, but gives no price and no launch date, so this story does not either.
How To Get A Free Box
There are two routes, both from Keebler’s announcement and the giveaway’s official rules.
- Claim one at ChipsDeluxeDeliveries.com. Go to the site, enter your address, and if the day’s supply is still open, claim one package. Gopuff delivers it, and Keebler pays the delivery fee and the driver’s tip. The rules allow one claim per person per day.
- “Deluxify” a Gopuff order. Select Gopuff users will see an option to add the cookies to an order for free. The release does not say how a user is selected.
The site does not stay open all day. When the writer checked on the afternoon of Thursday, October 8, it read “Today’s drop is sold out” and showed a countdown to the next release at noon Eastern the following day. Plan on checking right at noon.
Who Is Eligible, And The Fine Print
The official rules, posted on the giveaway site, set these limits:
- Legal residents of the 50 states and Washington, D.C., 18 or older.
- You must live in a participating Gopuff delivery zone. Gopuff picks the zones, and the rules say they can change from day to day with inventory and staffing. The rules do not list the zones; the address check on the site is the only way to find out whether yours is included.
- One package per claim, one claim per person per day, while supplies last. Extra orders may carry fees.
- The rules date the program from September 29, 2026, a week before Keebler announced it, and the release gives the end as October 31.
Why Keebler Is Doing This
The release leans on a YouGov poll of 2,708 U.S. adults, taken August 27 to 30, that Keebler cites in its own announcement. In it, 67 percent of people who like chocolate chip cookies said they prefer cookies that feel “more deluxe,” and 60 percent said they love fudge in cookies. Those are the company’s numbers from a survey it is using to sell the cookie, so read them that way.
Moyosola Akinkanju, a senior brand manager at Ferrero, said in the release that the partnership extends the cookie “beyond the cookie aisle.” Gopuff’s Michael Peroutka framed it as discovery, with delivery “in as fast as 15 minutes.”
A chocolate chip cookie with fudge inside is not a new idea at home, either. Our Fudgy Triple Chocolate Chip Cookies put chopped chocolate and two kinds of chips into a cocoa dough for a soft chocolate center; they are our cookie on the same idea, not a copycat of Keebler’s. For the plain version the fudge is filling, our Chocolate Chip Cookies use semi-sweet and milk chocolate chips in a classic drop dough.
